The aim of Positive Action is to allow members of under-represented groups to compete on equal terms for employment opportunities for example, whereby selection is based solely on merit.

Positive Action interventions may be able to aid in increasing the level of representation of underrepresented groups at organisational, occupational and industrial levels across any discipline.

Under-representation is a key pre-requisite for any positive action measure.

There are three broad reasons for undertaking positive action. These are a commitment to equality, business benefits and legal obligations. Some organisations undertake positive action because they are committed to equality and seek to remove discrimination.

Positive action also often seeks to address past inequalities. Positive action can also bring benefits for business in that it can lead to an improved market and image.

It can aid in attracting a wider pool of applicants, accessing a greater range of skills.

It is also an opportunity to enter new markets, increasing profitability and achieving contract compliance in order to gain contracts with public authorities.

Some organisations may adopt positive action activities to overcome inequalities in order to prevent legal cases against them.

There are essentially four types of positive action, which can be utilized, these are:

o Encouragement measures
o Pre-entry training
o In-service training
o Special needs

Positive Action IS NOT Positive Discrimination.

For further information on HOW positive action interventions can serve your needs as an organisation please contact us using the link below or send email to: